To the new pro

Since the switch from film to digital cameras there has been a lot more people entering the professional world of photography. Although most people think that digital is a lot easier to use than film. Nothing could be farther from the truth. Yes there are advantages to digital and it is a lot more fun to take pictures than in the dark ages of film. For the professional photographer the changes have meant investing in a fast computer, a professional monitor, lots of software and mega time in learning how to use everything. Most professional photographers used cameras that took 120/220 film. The nice thing about this equipment was that it was precision professional quality cameras designed for years of trouble free work. In the rare event of needing service there were several options to getting it repaired or serviced. Also a 10 year old body or lens was probably just like the new ones at the retailer.

Now digital comes along and cameras have a life cycle of 2 to 3 years before they are superceeded. Digital technology has begin to mature in the last year or two. The manufactures are reaching the point where things other than pixels are going to be important. If your are going to spend the money to buy professional or mid-level cameras you need to buy professional quality lens. Cheap lens will defeat the advantages of a super camera. For most people the consumer grade cameras is a better choice. They are easier to use, don't require professional quality lens and the images straight out of the camera require less adjustments.

I have said all this to tell the new professional photographer about a wonderful photographer in Bowling Green, Ky. Alan Davis & his wife Saundra own and operate a beautiful studio. You will never meet nicer people and their photography is excellent! Alan has won about every award possible in the photography world. Throughout the years they have attended tons of workshops and been very active in several professional organizations. They have paid their dues and worked the long hard hours to reach the level where they are today. Yes, they have been our friends for many many years. Theresa & I have enjoyed numerous afternoons attending some of the same seminars with them as well as visits to their home and studio. I am saying this to let you know how much respect I have for both of them as fine people and great professional photographers.

I have heard new photographers say many times. Oh, look how good I am. I have such a eye for photography and I know everything that I need to know! I know how to set my camera on "P" and the world is good. No you don't, and the only way you will learn is to do what Alan and all other experienced professional photographers do. This is to learn the craft of photography from A to Z. Once you do this there is no need for you to brag about your ability because you will hear the comments of your clients. One of the best places that I know of to learn photography and the business of photography is at: THE KENTUCKY ACADEMY OF PHOTOGRAPHIC ARTS. This school follows the Professional Photographers of America guide lines and most of the instructors are part of this fine organization. The Kapa calendar is at: http://www.kapaclasses.com/. The July program will benefit all pros especially the new pro that is struggling with learning how to pose, light and operate a business that you will enjoy and be profitable for years to come. No, I am not affiliated with and have no part of KAPA. Alan doesn't even know that I am writing this. I would love for someone to read this and tell him how they heard about Kapa and then listen to his comments. I just know what Alan and Kapa can do for your photography and your future. There is no membership fees, you just pay for the class or classes you attend. If anyone wants more info the phone number for Kapa is listed at the website above. I know Kapa is the fast track to success in the world of photography.